In this beginner’s guide, we’re going to explain what conversion rate and conversion rate optimization is, the benefits you can get, and how to get started with your CRO tactics so you can get more leads and sales from the traffic you already have.
First, let’s get started with a definition of conversions.
What is a conversion?
A conversion is the specific action you want your web visitor to take on your website or landing page. Many websites are designed to convert website visitors into customers.Conversely, if you increase your site’s ability to convert visitors,you can gain extra.
Conversions can take many forms.
Examples of conversions
- Opt-in email
- And more
There are many goals, thus conversions rates, that you can track on your website.
Let’s start with basic definitions for conversion rate and conversion rate optimization.
What is a conversion rate?
Your conversion rate is the percentage of visitors to your website or landing page that convert.
Conversion rate is an important part of online marketing strategies. A conversion doesn’t necessarily have to be a sale or transaction, but could also include successful downloads or newsletter sign-ups.
Every page should have a primary goal.
Basically, a conversion is a measurable action that progresses a potential customer towards becoming a paying customer in an important way.
While conversion rate is a handy metric, the goal of most marketing isn’t to produce conversions—it’s to produce sales.
It is up to the marketer to ensure conversion goals as a holistic part of a digital marketing plan.
Essentially, the higher the bounce rate, the lower the conversion rate. In SEO, the Return-to-SERP-Rate also plays an important role.
What is Conversion Rate Optimization?
Conversion Optimization (or Conversion Rate Optimization) is the percentage of visitors who complete a desired action on a website, during a time period.Conversion rate optimization is the practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers.
You can work on convincing more visitors to convert.
These conversions occur all over the website and all of these can be optimized for a higher number of conversions.
Conversion rate optimization is a central aspect of online marketing and search engine optimization, as an improved conversion rate can have a significant impact on lead generation, and therefore sales and revenue.
How do you improve your conversion rate?
The process of optimizing those conversions is exactly what conversion rate optimization entails.
1- Homepages are prime candidates for conversion rate optimization .
A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface.
Why Chatbots Are Such A Big Opportunity
It would ask you what you’re looking for and you would simply… tell it.
It’s because for the first time ever people are using messenger apps more than they are using social networks.
So, logically, if you want to build a business online, you want to build where the people are. That place is now inside messenger apps.
Building a chatbot can sound daunting, but it’s totally doable.
You , even incorporating a chatbot that solicits questions from visitors at any point during their browsing experience.
How to Calculate Conversion Rate
Calculating conversion is actually fairly easy. The conversion rate can be calculated in two ways.
Conversion rate = (conversions / total visitors) * 100%
More accurate conversion rate = (Number of Conversions x 100) / (number of unique visitors)
That’s it! Now you understand what conversion rate optimization is and how to implement.
By the way, if you’d like help setting up conversion tracking or optimizing your conversion rates, let me know