Simply put, pay for performance (PFP) marketing is payment for getting results.

What is Pay For Performance (PFP)?

Pay for Performance (PFP) is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed.

Advertiser : You do not pay if there is no result or profit.

Publisher : You will not get pay if there is no result or profit.Publisher

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