Pay Per Mille (PPM) is an online advertising model where the advertiser pays for a per thousand impressions. PPM stands for Pay Per Mille.

What is Pay Per Mille (PPM)?

The payment is based on the impressions that a certain advertising achieves.

The other popular models are Pay per Click (PPC), Pay per View (PPV) or Pay per Sale (PPS)/Pay per Action (PPA).

It is usually much cheaper than other advertising models

Pay-per Mille (PPM) is one of the cheapest cost models around.

How is calculated?

The advertiser pays every thousand views of the advertising.