Pay Per Call is a powerful advertising and marketing model for connecting businesses with inbound customer calls.

What is Pay Per Call (PPCall)?

Pay Per Call : a marketing strategy in which advertisers pay publishers to generate qualified calls who, thanks to the affiliate’s creative and messaging, are induced to make inbound calls to the advertisers either to purchase or inquire about a product or service.

Simply put, pay per call means that someone is paying to receive an inbound customer phone call.

With pay per call marketing, a buyer pays you on a per call basis to be connected to a caller.

Pay Per Call leads have a much higher conversion rate and significantly improve your marketing.

So why use a Pay-Per-Call campaign?

With pay-per-click , conversion rates tend to be low because all the prospect does is click.

Essentially, it is a form of cost per action marketing, but instead of the action being a form submission, it is a call.

Pay-Per-Call boasts “30-50% call to conversion rates,” compared with a mere 1-3% with pay-per-click.

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