CPM (Cost Per Mille) is the most common method for pricing web ads.The reason why it would work better for such kinds of advertisements is because the advertisers pay for each view.
What is Cost Per Mille (CPM)?
CPM is what advertisers will pay developers and publishers for every 1000 views of an advertisement.
When is a CPM acquisition model used?
If you have into the millions of pageviews each month then you can be looking at a good return.Cost per mile ads can bring in good steady income from your blog if you’re piling through large levels of traffic.
The more you have the better, as an advertiser pays more when the viewers of his or her ad are more.
But if you’re only bringing in thousands then I’d recommend looking at other options.
A mobile publisher should expect to earn anything from $0.50 to $15 per CPM campaign, or per 1000 views of a certain advertisement.
How is calculated?
As an advertiser, you will need to be able to know how much it is costing you to run your campaigns, so you can budget for them and find the best way to run the campaigns for you.
Identifying your cost per mille helps your business by allowing you to see spending patterns and areas you can cut costs.
Your cost per mile =Total of expenses ÷ views miles
In general, the cost per mile decreases as the miles increase.
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