Advertising payment ( Cost Per Action- CPC) model in which payment is based solely on qualifying actions such as sales or registrations.

What is CPA (Cost Per Action)?

CPA bidding is a method of paid advertising that allows you to tightly control your advertising spend.

This does not include deals based solely on CPM clicks, which are referred to specifically as cost-per-click or CPC.

Because the advertiser ultimately pays only for the action it desires to obtain from the customers.

Cost per action advertising generally involves less risk for advertisers than other advertising techniques.

How Do I Calculate Cost Per Action (CPA)?

With cost per action advertising, you only pay when someone does takes an action that you want after they click on your ad.

The website will likely show your ads after all the ads which pay on a CPM or CPC basis.

CPM: Cost per 1000 impressions

CPC: Cost Per Click 

CPA: Cost Per Action

CPA = Total marketing spend (month/year) divided of Total number of customers acquired

Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead.

Online advertising hosts charge their customers in a variety of different ways.

Each action is usually worth a different amount, so with cost-per-action advertising, you usually agree with a host to pay a certain fee for a given action.

Cost per action (CPA) can vary widely depending on your business model and industry.

But cost-per-action can be a good option if you have the conversion volume.

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